Why You Don’t Know Your Carbon Footprint

A moneyball approach to living on a finite, warming planet.

The world is in the midst of a climate crisis, as undeniably manifested by recent hurricanes, droughts, and other climate-related events.

A growing number of people want to mitigate climate change. Their choices will have a profound impact on our ability to contain global warming. However, “We can’t manage what we don’t measure.” Our recent studies show that more than 99% of scholars in leading universities, as well as sustainability professionals, cannot calculate or estimate the carbon footprint of their choices.

The challenge is to create a pragmatic and yet scientifically rigorous approach to carbon footprinting. An approach that captures the complexity of the system and yet allows everyone (consumers, investors, corporate executives and policy makers, among others) to estimate, calculate, and consequently improve their carbon footprint. Addressing this challenge is a critical missing component in our fight to mitigate climate change.

Greenometry, a long-term collaborator of the SHINE program at the Center for Health and the Global Environment, is non-profit organization chartered to address this challenge from the foundation. In this talk, Ory Zik, Co-Founder & Executive Director of Greenometry, will discuss the existing gaps in data, analytics, and decision-making and address them systematically using concepts from physics, behavioral economics, and big-data. We will exemplify our approach in few cases: a personal carbon diet, sustainability reports, and impact investing.


About the Sustainability Leadership Series

This fall, the Center for Health and the Global Environment will be hosting a 4-part Sustainability for Health Leadership Series. Beginning on October 11 and running through November 1, this speaker series will introduce attendees to pressing issues and opportunities faced by cutting-edge business leaders that navigate the intersection of industry, government, public health and sustainability. Join to hear about the importance of making the connection between people, their health, and their surroundings.